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Iván Pineda is the Director of Innovation for WindEurope, the European trade association representing wind energy based in Brussels, Belgium. He has worked there for 11 years, holding positions of Head of Policy Analysis and policy officer on wind power integration into electricity grids and markets. Before joining WindEurope he worked for 6 years as a technical project manager on large-scale mechanical and electrical installations across Europe for Procter & Gamble. His professional experience includes working as freelance management consultant and as finance manager at French retailer Carrefour. He studied in Mexico and Canada where graduated as BSc. in Industrial Engineering, and in the UK where he obtained his MSc. in Sustainable Energy Technology at Imperial College London as a Chevening Scholar.